Can I submit media sales to Luminate from In Stores or Pop-Ups?

In order to submit media sales to Luminate that occur at an In Store or Pop-Up Shop event, you must obtain approval from Luminate prior to the event.

In order to apply for approval, you must submit a Focus Release Campaign form in advance of the event. Luminate will request renderings of the Pop-Up in advance and will need to understand how the event is being promoted and administered. 

1. Make sure the planned event follows the guidelines set within the In-store Pop-Up eligibility guidelines
2. Submit Focus Release Campaign with all details around the event. The Artist/Label must submit this form in advance the event
3. Make sure to utilize a traditional recurring reporter to Luminate
4. Make sure to administer all sales activity using a legitimate POS system that can provide timestamped transactions which coincide with the reporting
5. Pop-up events must be notified to Luminate at least 72 hours prior to the event using this form. Following approval, atVenu’s POS system (atVenu Register) may be used to record pop-up event sales, however, shows that occur within a traditional retail store [artist in-store appearances] should only be reported by the retail store’s direct feed along with proper advanced communication to Luminate. For further clarification regarding pop-up and in-store events, please click here

It is also important to reach out to atVenu at [e-mail]. Because time-stamped point of sale reports are also required, if you are using atVenu Register, we may need to help facilitate this for you, or provide some instruction.

Below is the link to the Focus Release Campaign form and an article within the Luminate Help Center for more information: 

• https://support.mrc-data.com/portal/en/kb/articles/how-do-i-report-sales-from-an-in-store-or-pop-up-fan-experience
• https://support.mrc-data.com/portal/en/newticket?departmentId=501721000000507842&layoutId=501721000078216906