Why are sales that exceed Luminate's volume threshold flagged?

Sales that exceed Luminate's volume threshold per show are automatically flagged by Luminate and need to be verified. Luminate will reach out to the Venue Rep for the show to confirm the sales. The sales will be reported upon confirmation. 

The Venue Rep must be a third-party representative of the venue; it cannot be someone directly associated with the artist, record label, management team etc. If Luminate does not receive a validating emailed response from the venue representatives before the Friday 1 PM EST deadline, Luminate retains the right to reject the sales report altogether.

Additional Guidelines: 

• Luminate may require photo/video asset verification to further validate significant reported sales volume. The guidelines for photos/videos requested are below:
  • All photos, videos, and assets MUST be from the date of the reported performance along with a detailed justification on how this level of sales activity occurred. If there is anything submitted not from this performance, or does not add towards the validity of the reported sales activity, the report will be Rejected
    • Photos
      • The merchandise booth/table set up at the venue
      • Fans purchasing the CD, LP, cassette, etc. at the merchandise table
      • The audience during the performance
    • Videos
      • The audience during the performance
      • Audience members purchasing the CD, LP, cassette, etc...
    • Promotions
      • Flyers (physical and/or digital) that display the artist’s name, venue name, date of the performance, etc...
    • Links to online event pages for the performance
      • This can include Facebook events, ticket purchase links, venue event calendars, etc...
  • Luminate may also require timestamped sales metadata exported directly from atVenu’s point-of-sale system (atVenu Register) for additional review of declared sales activity
    • See this article for instructions on exporting your atVenu Register Transaction List: Working with the Transaction History for atVenu Register